Tourism corner
Idea for any city or town: try giving yourself the nickname “The Las Vegas of the Midwest.” I bet you get at least 100 people every month who show up, then are too embarrassed to admit they did not do any homework on where this reputation came from, so they buy some beer from a gas station and spend a long weekend watching TV in their Airbnb. Boom—completely revitalized economy. You’re welcome, Bloomington, Indiana.